way that media covers a big story can have as much influence as the
event itself. Society's understanding of an unfolding drama as
filtered through the media directly impacts the outcome of that
story, and has lasting political and cultural effects.
Our mission is to serve people passionately involved in media with
a journal that analyzes the coverage of one big story that has lingered
in the headlines and our thoughts.
Why this story? What got covered, and why? What was missed? Who shamelessly
profited? Who made people wonder, "What were they thinking?" How did
mainstream media organizations from CNN to the Sacramento Bee
cover the story? What role did the Oprahs, Slashdots, and Der
Spiegels of the world play? How will the coverage impact our lives and
Our goal is to further the understanding of the intricate and interdependent
relationships among the big story, its characters, its coverage and
the impact of the media on society.
By influencing the community of media executives and creators responsible
for this trend, we aim to deepen that community's understanding
of the products it creates and the impact they have on public dialog.