June 4, 2002








Faculty editor: John Battelle

Managing Editor: Chris Raphael

Director of design: Daniel Carter

Senior Editors and Co-Founders
Jason Allen, Nicole Balzereit, Marc Johnson, Eric Meyerson, Kit Noren, Chris Raphael, Jennie Rothenberg, Jennifer Smodish, Ben Soccorsy

Assistant managing editor: Shirley Dang

Contributing Writers: Lowell Bergman, William J. Drummond, Michael Elliott, Ana Campoy, Ivan Carvalho, Shirley Dang, Jason Felch, Steve Fyffe, Malcolm Gay, Bruce Gertsman, Dave Gilson, Hadas Ragolsky, James Sandler, Jared Saylor, Melis Senerdem, Priyanka Sharma-Sindhar, Spicuzza, Matt Van Dusen, Alissa Weinstein

Contributing Photographers: Vincent LaForet, Joshua Dautoff

Contributing Artists: Derek Yu, Ketan Anjaria, Karen Barbour, Daniel Carter

Translators: Ana Campoy, Nicole Balzereit, Angel Gonzalez

Layout: Chris Raphael,
Copy editor: Rachel Searles
Circulation director: Alissa Weinstein


Orville Schell, Dean
Clay Felker, Director, Felker Magazine Center and faculty advisor

For subscriptions, sales or correspondence, please contact:

The Big Story
Graduate School of Journalism
121 North Gate Hall #5860
University of California, Berkeley
Berkeley, CA. 94720-5860

Tel: 510 642 8240 • Fax: 510 643 9136

E-mail: thebigstory@battellemedia.com

About us

The Big Story staff currently consists of 10 graduate students from UC Berkeley's Graduate School of Journalism and the UC Berkeley Haas School of Business. The diverse backgrounds of the staff/students combine journalistic experience with business expertise to form a team with the editorial skills, business acumen and drive to craft the concept and ensure a sound execution.

The Big Story project is lead by UC Berkeley Graduate School of Journalism Teaching Fellow John Battelle, co-founder of Wired and founder and Chairman of Industry Standard. Battelle, an ASME judge and longtime analyst of media trends, brings more than 15 years of experience to the creation of this journal.

This media venture began in the Fall of 2001 as a course taught by Battelle covering all aspects of magazine creation. Coincidentally and sadly the concept of The Big Story was developed before the tragic events of September 11. The tragedy has provided the focus for the launch of the publication.

A prototype issue of The Big Story has been created and the launch of The Big Story is on schedule for June 2002.

The Big Story is currently seeking foundation support and individual support to fund the initial launch and to facilitate endowing a position to take over the ongoing operations of the publication. For more information about how you can help, contact John Battelle.

The Big Story will continue under the management of a dedicated Managing Editor to be hired and staffed with graduate students from UC Berkeley.



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